St. Joseph’s Health’s Marketing and Public Relations Department received both a silver and bronze award in the 2015 Aster Awards competition for marketing materials created in-house. This elite program, one of the largest national competitions of its kind, recognizes outstanding healthcare professionals for excellence in their advertising/marketing efforts for the calendar year 2014.
The Silver Award was awarded to the team’s “self-promotion advertisement” entitled “Powerful Medicine.” The advertisement features beautiful pictures of St. Joseph’s University Medical Center facilities and the catchy slogan, “Revolutionizing healthcare. Revitalizing our community.”
The Bronze Award acknowledged the team’s “magazine advertisement” called “Making Our Home, Your Home.” This advertisement puts emphasis on the spiritual needs of Jewish patients and how St. Joseph’s meets those requests.
“We created these advertisements to inform the community of the amazing things happening here at St. Joseph’s Health,” says Director of Marketing and Public Relations Nancy Collins. “We are very proud of these messages and thrilled to accept these awards.”
The 2015 Aster Awards received nearly 3,000 entries from across the United States as well as several foreign countries. Awards were issued for entries that received top marks from judges placing them in the top 16% of the nation for advertising excellence. Judging criteria included creativity, layout and design, functionality, message effectiveness, production quality and overall appeal. All winners are posted on the Aster Awards website (www.AsterAwards.com), as well as published in Marketing Healthcare Today, a national healthcare marketing magazine.